Secrets of the Style Section

August 11, 2014 at 12:07 am (Uncategorized)

In the interest of full disclosure, I’ll mention I own the same tie as Kevin Sussums on the front page of the New York Times style section No tattoos though.

After posting this morning’s comment about the magazine, I glanced through the style section: OK, I like the advice column: It’s fun to see what people think they can get away with, and the marriages section: “Oh look, we love each other so much our heads are stuck together.”  I always find it odd that people usually look a lot like their partner. But I digress.

For some reason today I was reminded of a piece that appeared in the Gawker about the style section  profiled the people behind the New Inquiry. Here’;s the salient part:


See, the secret of the Style section is that it’s intended for two audiences. The first audience is its “official,” explicit audience: people who see nothing problematic with being told by The New York Times what’s cool, and think of the Style section is a straight-ahead, unironic record of hip trends and cool people. This is the audience that most people imagine when they okay a Style section profile.

But there is the second audience. A secret audience. This audience, of which you are a member, is both mesmerized and repelled by the Style section. This audience reads the Style section, week after week, and thinks “what the fuck is wrong with rich people?” This audience regards the Style section as a collection of dispatches from a different universe; a universe where some of the most horrible and insufferable people on the planet are treated as visionaries and geniuses. A rich universe.


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